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Hello We Are,
Mud On Shoes
MUD ON SHOES believes that the true power of change comes from within. With this vision, it focuses on "INSIGHT" and "CULTURE" in its work. It knows that reaching the potential hidden within people is only possible by establishing the right connections with them.
Offers the key to sustainable change, nourished by the richness and character of culture.
By centering on deep awareness, it ensures that change starts from within in a real and effective way.
It helps to design new experiences that leave meaningful traces, with clues obtained from real life experiences.
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Our clients
"The last thing a fish would ever notice is water!"
Ralph Linton
Baby Eye® is a research methodology that enables us to rediscover the details of our lives that we have become accustomed to, to look at them as if we are encountering them for the first time with a new perspective. It assists institutions and brands in developing strategies and experience designs that are in harmony with culture.
This unique and registered methodology developed by Social Anthropologist Kurtuluş Kantar focuses on the impact of "cultural references" on our approaches to facts and events and our behaviors. By deciphering the cultural structure related to the subject of research, it reveals the perceptual and behavioral characteristics of the target audience and guides effective actions based on these insights.
